Fireweed was adopted as the official Yukon flower on March 27, 1957. This purple flower grows along Yukon roadsides, river bars and clearings from mid-July to September. The fireweed is a tall plant with many small, dark pink flowers.
Antagonists in the confrontation in Yukon over the Peel Watershed are polarized between protecting the environment and creating economic opportunity. The Peel Watershed is not only a pristine wilderness; it is potentially rich in fossil fuels that could be extracted using a hotly disputed method.